MINISTRY OF ECONOMY
AND SUSTAINABLE DEVELOPMENT
OF GEORGIA

Berlin’s large-scale tourism exhibition, ITB Berlin 2023 is officially closed. Georgia, as the official host country of the exhibition, provided detailed information about the potential of the country’s tourism sector, traditions, hospitality and other attractions to the representatives of over 180 states and up to 200,000 visitors. Georgia’s slogan at the exhibition was “Infinite Hospitality. About 5000 media representatives from different countries of the world covered the exhibition.

“We had an exceptionally interesting and comprehensive pavilion at the Berlin exhibition. We introduced our guests to Georgia with its unique cultural heritage, natural monuments, distinctive folklore, delicious cuisine and 8000-year continuous history of winemaking, due to which the world rightly calls our country the cradle of wine. At the same time, we can be proud of modern achievements – sustainably developing resorts. We are actively working to make Georgia a well-developed four-season tourist country, which is why investments are made in various directions. Among them, the development of new, attractive tourist places, balneological resorts, cable cars and other infrastructure, competitive services is taking place,” – Deputy Minister stated.

Mariam Kvrivishvili noted that Georgia’s participation as a host country at ITB Berlin 2023 will significantly increase the number of international travellers to Georgia and will successfully take the country to new target markets, including Germany and other EU countries. Kvrivishvili also emphasized the growth dynamics of the civil aviation sector of Georgia. “We are actively working to bring more new airlines to the local aviation market, and existing carriers to increase destinations and flight frequencies. This is especially relevant for European destinations so that more European tourists can travel to Georgia,” – Deputy Minister commented.

At ITB Berlin 2023, Georgian pavilion was set over an area of 1000 square meters, where 80 Georgian companies were represented. Along with the National Tourism Administration of Georgia, the Tbilisi City Hall, Adjara Tourism and Resorts Department, tourist associations, destination management organizations and the Union of Georgian Airport also participated in the exhibition.